Reviews are quintessential to the future health of your company, any one of the best online reputation management companies can tell you. Although the industry is often renowned for a bad track record, there are tactics you can take to amp up the awareness your dealership receives and keep the clients rolling in. You need buyers to review you, even if it comes at the risk of negative reviews. Here’s how to best build a line of defence when requesting reviews from current buyers, as well as how to properly interact with unhappy customers.
We understand how sensitive your line of business can be, that’s why it’s ideal to take the following necessary precautions before moving forward.
- Each customer point-of-contact should be married to a review. If you want Google to notice you on its search engine results page, then you need to have recent reviews. The best way to get enough recent reviews that will call Google’s attention is by requesting each customer who walks into your store to go leave a digital trail behind reviewing their service. Of course, you’ll want to ensure that you give the optimal service so that your reviews shine forth of the great customer service your dealership gives way.
- Send a follow-up request for a review when your happy customer is in your dealership’s showroom, and there’s no faster way to do it than via mobile. Studies have indicated that customers who receive a text reminder to review a company are fifteen times more likely to get a better response rate.
- Always take the time to be proper and polite. It’s time to go back to childhood and remember that it is as important online as it is offline to say your please and thank yous! Thank all reviewers for taking the time to leave a review about your dealership, whether it be a good or bad review. If you have an impossible influx of reviews, then at least follow guidelines set forth by one of the best online reputation management companies that has constructed a line of defence for your dealership. For instance, it is always important to respond to 100% of the bad reviews, however you may decide that time only allows you to reply to 35% of the good reviews.
Stay tuned for our next blog to hear the other superb tips that you should follow in order to receive glimmering reviews for your site!