Exciting Email Content Strategies That Can Help In A Successful Branding


Have you ever realized how crucial it is to have an exciting email content for your branding campaigns? That’s right. Optimizing email content alongside with a well-planned and brilliantly implemented branding strategies are the keys to a successful online business.


Take it from idea of ‘reach’ is very different between email and social media. When it comes to social media, we normally come regarding the “Potential Reach” to talk about the amount of followers. For instance, you have your own brand of clothing line and its potential reach in Facebook is around 12k. That is just the number of Page Likes or also known as “Fans”; however, your content just reaches a small part of that.

Email is only responded by a fraction of subscribers; however, you will find some sort of difference. The actual message will meet its destination. Next, the person has the choice whether to read or not. Now, let’s face it. According a study conducted by ReturnPath, the leader in email intelligence, 14% of all email messages have either went missing or blocked and 4% were transported to the junk folder or to the spam.


You will find out that there is more than 3.2 billion of email accounts at present. Take note that 95% of all online consumers acquire and use their own email, while 91% verify their email once every day. Thus, there is no competition. Simply put, it is such one of the integral parts in our lives to have email.

Customer Database and Segment User Information

Given that you can segment the database of your users or clients with email, you can send freely targeted marketing campaigns which will lead to enhanced sales conversion. For instance, if you will be able to sell flowers, you can find absolutely everyone within your database for whoever purchased sunflowers. At the same time, you will be able to send them an email in a certain month when the first sunflower shipments arrive. You are now then using your customer database in order to relay the most important messages in front of your customers who would possibly react on it. And it’s a good thing for your marketing campaign.


Probably, the most appealing benefit of email marketing is that it is cost-efficient. There are no postage fees, no print and no advertising charges. Email marketing is a reasonable as marketing gets. As what the Direct Marketing Association concluded, email-marketing carries around $40 for each $1 spend, display, outperforming reach as well as social marketing.

What makes a contentemail work?

It is likely that every individual is acquainted with email newsletters. To tell you straight; it could waste most of your time. There would be some email pitches that annoy you, not to mention downright spam. What actually matters is the value exchange- which is the essential information for your potentials’ valued time. In addition, your subscribers need to understand that they can give you trust and hope; that you are not a self-promoting spam.

Above all, having a sensational email content will deepen your relationship your audience. For more details, you can visit this link:

Bettina Richard

The author Bettina Richard