Employees are the blood and soul of any business, no matter what industry you are in. For this very reason, top-tier firms beef up their job offers to acquire the best talents in the market.
When posting new job vacancies, companies often have high expectations about the caliber of people they are about to meet. Unfortunately, this sometimes yields disappointing results and eventually leave the human resource department lost and confused.
This shouldn’t be the norm. Understanding what applicants are looking for in a company and knowing how to cultivate loyalty in them is what you need, not only to attract skilled people, but also to keep the best employees who can help your small business grow.
What Top Talents Look For in a Company
Many companies believe that a high salary is enough to entice the cream of the crop of the industry into jumping onboard. But while it does attract many applicants, that doesn’t necessarily mean that the person best-suited for the job is among them.
The thing is, there is more to successfully hiring the top talent than offering a five-figure compensation package. Applicants take into consideration several factors when determining whether a job is the right one for them.
Among the top considerations are:
- The company’s reputation
- The potential for career growth
- A pro-employee culture
- An open mind
- Company Reputation
Let’s face it – companies that have already established a name in the industry have higher chances of scoring the best employees. Even so, small businesses and startups can still win great talents.
How? By highlighting the best traits of your firm to applicants in a way that will establish your company as a true authority within your particular industry.
- Career Growth
Everybody seeks growth in every aspect of life, but this is more apparent when it comes to people’s careers. Take this fact into play, and you’ll surely reel in the best employee out there.
The promise of career growth is something that no applicant can resist. You could, for instance, offer regular trainings and a possibility of promotion for doing an outstanding job.
You may also have employees working under a certain department try tasks other than what they’re used to doing. Open as many opportunities as possible and never forge a culture of destructive criticism. Remember to become a leader instead of just a boss.
- Pro-Employee Culture
While they may not notice it at first, applicants are attracted to a conducive working environment that puts the employees’ needs first and foremost.
Instead of focusing solely on sharing things that interest your clients, you should also dedicate time, effort, and space on your social media page or company website to showcasing how you treat your employees.
Facebook or Instagram posts about people who work with your company while enjoying casual get-togethers and stress-relievers are powerful magnets for great talent.
- An Open Mind
An open mind brings you closer to success as it removes the hindrance of prejudices and reservation to innovation in searching for the best-suited employee for your company. After all, the Internet has broken that wall ages ago.
Expand your horizon beyond the physical limitations and hire top talents even if they from another country. Try to copy what some successful entrepreneurs did to make their business reach the pinnacle of success.
Who knows? Maybe you’ll be lucky enough to unearth rare talent gems with outstanding backgrounds, commendable work ethic, and the right set of skills, who will become instrumental in your company’s quest to succeed in the business.
2 Things Your Company Needs to Make the Best Employees Stay
Hiring great people for your company is one thing; keeping them loyal is another. Forcing loyalty onto your employees isn’t a good foundation of a good working relationship, and it certainly reflects poorly on your brand.
Instead, you should remember to have two important things that your company needs to retain the top talents that you were able to hire:
- Reward and Recognition
A boss that doesn’t appreciate a job well done will end up losing good employees. Focus on the positive, as pointed out by Apple legend Steve Jobs.
Make sure to show your appreciation through both tangible and intangible means, so that your people know that you “see” them and recognize their contributions to the company.
This can be in the form of a promotion, a raise, a new company moniker, or even team-wide recognition. The bottom line is that it should showcase the achievement and the person responsible for it. Give credit where credit is due, so to speak.
- Team-Building Efforts
Treat your employees as more than just workers—make them feel like a tight-knit family. Encouraging a balance in life and work is the best way to create a sustainable team environment.
A little fun during company team-building events would also be great in establishing close ties between yourself and your employees. Be creative and be active. A CEO or company president who participates in these gatherings shows his unity with the team.
A Final Word
Startups and small businesses can reach greatness with the aid of the best talents. Finding and hiring the right person for the job can be done without too much error along the way if you know and understand what these skilled professionals need and want.
David Mackenzie, a recruitment professional with over 20 years’ experience in the field and a record of entrepreneurial accomplishment, is Managing Director and Head of HR at Mackenzie Jones. As the Group MD, David is responsible for the overall direction of the Mackenzie Jones Group, including Mackenzie Jones, MumsAtWork, MENA Solutions, Simply Digital and ThinkTech.